Hosted by Daniel Shapiro, former eBay executive, Heroes of Brand Protection is a podcast that takes you through the personal story from some of the world's top brand protection professionals.

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Episode 09:

Travis Johnson, Legislative Affairs, Senior Counsel at

"Eventually ended up working and helping manage some bands and DJs, so I had gotten a little bit of exposure to Intellectual Property issues through that work."

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Previous

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Hosted by Daniel Shapiro, former eBay executive, Heroes of Brand Protection is a podcast that takes you through the personal story from some of the world's top brand protection professionals.

Follow Heroes of Brand Protection on:

LISTEN ON

Previous

Episode 09

Travis Johnson,
Legislative Affairs, Senior Counsel at

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"Never stop learning, always be curious. There's always new stuff to learn and new experiences to have. Go chase them."

Episode 03:

Jon Howell, General Counsel at

"There's plenty of people, they know they want to be lawyers and it's the culmination of a long term plan. For me, it was just the timing and circumstances that let me down that path and suddenly I was like: 'wow this is what I am doing, I guess!."

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Episode 02

Nicole Klug, 
Global Brand Protection Manager at

"I played myself I think more or less into this road of Brand Protection Manager because I love to investigate and to link the dots and I think this is the passion you need to be a brand protection manager."

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Episode 01

John Carriero, 
Senior Brand Protection Director at

"I've always pictured law enforcement as working for the CIA, like a special agent type role. I always knew I wanted to do something in that field."

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Episode 01:

John Carriero, Senior Brand Protection Director at

"I've always pictured law enforcement as working for the CIA, like a special agent type role. I always knew I wanted to do something in that field."

Listen full episode on

Episode 02:

Nicole Klug, Global Brand Protection Manager at

"I played myself I think more or less into this road of Brand Protection Manager because I love to investigate and to link the dots and I think this is the passion you need to be a brand protection manager."

Listen full episode on

Episode 03

Jon Howell, 
General Counsel at

"There's plenty of people, they know they want to be lawyers and it's the culmination of a long term plan. For me, it was just the timing and circumstances that let me down that path and suddenly I was like: 'wow this is what I am doing, I guess!."

Listen full episode on

Episode 04:

Michael Baima, Intellectual Property Counsel at

"I was on swing shift. So I was working days, afternoons, midnights, and I think it was maybe my third or fourth iteration of being on midnights that I looked in the mirror and I was completely pale. I was like a vampire. I was just not living a healthy life."

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Episode 04

Michael Baima, 
Intellectual Property Counsel at

"I was on swing shift. So I was working days, afternoons, midnights, and I think it was maybe my third or fourth iteration of being on midnights that I looked in the mirror and I was completely pale. I was like a vampire. I was just not living a healthy life."

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Episode 05:

Evan Feldstein, Vice General manager & General Counsel at

"We got to travel to Paris to meet with the higher ups at Sephora and LVMH just trying to put together sort of a branding co opportunity. At the time I was not the Vice General Manager, but was merely the lawyer, and I was there to advise on a trademark basis. Basically trying to figure out ways to license the rights."

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Episode 05

Evan Feldstein, 
Vice General manager & General Counsel at

"We got to travel to Paris to meet with the higher ups at Sephora and LVMH just trying to put together sort of a branding co opportunity. At the time I was not the Vice General Manager, but was merely the lawyer, and I was there to advise on a trademark basis. Basically trying to figure out ways to license the rights."

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Episode 06:

Carrie Hedayati, Intellectual Property Counsel at

"My undergraduate degree is in Fashion Merchandasing with a minor in Textiles. Through that the interesting issue is that I'd always come up with intellectual property issues so I went to Law School to pursue that. I went into Law School just wanting to work on anti-counterfeiting and brand protection issues."

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Episode 05

Evan Feldstein, 
Vice General manager & General Counsel at

"We got to travel to Paris to meet with the higher ups at Sephora and LVMH just trying to put together sort of a branding co opportunity. At the time I was not the Vice General Manager, but was merely the lawyer, and I was there to advise on a trademark basis. Basically trying to figure out ways to license the rights."

Listen full episode on

Episode 08

Andreas Iwerbäck,
Director Group IP 
Intelligence at

"Never stop learning, always be curious. There's always new stuff to learn and new experiences to have. Go chase them."

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Episode 08:

Andreas Iwerbäck, Director Group IP Intelligence at

"Never stop learning, always be curious. There's always new stuff to learn and new experiences to have. Go chase them."

Listen full episode on

Episode 05

Evan Feldstein, 
Vice General manager & General Counsel at

"We got to travel to Paris to meet with the higher ups at Sephora and LVMH just trying to put together sort of a branding co opportunity. At the time I was not the Vice General Manager, but was merely the lawyer, and I was there to advise on a trademark basis. Basically trying to figure out ways to license the rights."

Listen full episode on

Episode 06

Carrie Hedayati, 
Intellectual Property Counsel at

"My undergraduate degree is in Fashion Merchandasing with a minor in Textiles. Through that the interesting issue is that I'd always come up with intellectual property issues so I went to Law School to pursue that. I went into Law School just wanting to work on anti-counterfeiting and brand protection issues.""

Listen full episode on

Episode 07:

Dennis Wilke, Legal Brand Protection / IP at 

"When I heard that Professor talk about IP I thought, you know what? If I can't make beautiful paintings myself the next best is to make sure I'll be able to protect the people that can."

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Episode 05

Evan Feldstein, 
Vice General manager & General Counsel at

"We got to travel to Paris to meet with the higher ups at Sephora and LVMH just trying to put together sort of a branding co opportunity. At the time I was not the Vice General Manager, but was merely the lawyer, and I was there to advise on a trademark basis. Basically trying to figure out ways to license the rights."

Listen full episode on

Episode 07

Denis Wilke,
Legal Brand Protection / IP at

"When I heard that Professor talk about IP I thought, you know what? If I can't make beautiful paintings myself the next best is to make sure I'll be able to protect the people that can."

Listen full episode on